Friday, December 16, 2011

Nike #Catch the Flash

Nike unleashed 50 runners into the streets of Vienna, Austria for 90 minutes to launch the Vapor Flash jacket.  Each runner had a number on their jacket that could be revealed through the flash of a camera.  Nike challenged participants to track (in-person or online via GPS) these runners down, snap a photo of their numbers, and collect them all. I can only imagine the confusion and interest that was piqued of the citizens and tourists who happened to find themselves roaming the streets that night, check it out...

via PFSK

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