Thursday, December 8, 2011

Scottish Soccer Fans Kick It with AR Players

Every sports fan has the dream of meeting their favorite players and snapping a photo with them.  adidas has made this dream come true for Scottish soccer fans, sort of.  As part of the launch for the new Scottish national team jersey, adidas lets fans hang out and strike a pose with players through the use of augmented reality.  While it isn't likely to live up to the expectations of actually meeting a player, it's a fun use of AR to get fans engaged and create some buzz for the jersey launch and national team.



via PSFK

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